Examlex
A discriminant function
Functional Risk
The potential for a product or service to fail to perform its intended function, leading to dissatisfaction or harm.
Physical Risk
The potential for bodily harm or health hazards that individuals may face in various activities or environments.
Social Risk
Social risk in consumer behavior refers to the potential for a product or service to adversely affect the user's social standing, image, or relationships with others.
Psychological Risk
The potential for a product or service to evoke negative emotional states or threaten one's self-concept.
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