All of the Following Are Underlying Reasons for the Increased

question 36

Multiple Choice

All of the following are underlying reasons for the increased use of multivariate analysis techniques except

• A) expanding global usage of marketing research
• B) marketing problems are rarely completely described by one or two variables
• C) dramatic increase in computer speed and advances in software packages
• D) improved understanding of statistical concepts among marketing researchers

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Definitions:

Selected

Chosen from a larger group through a process of elimination or qualification.

Demographic Characteristics

Statistical aspects of populations, such as age, race, gender, income level, and education, used for analysis and policy-making.

Entrepreneurs

Individuals who start, manage, and take on the risks of a business venture in the hope of turning an idea into a profitable enterprise.

Community Wealth Partners

An organization or initiative focused on creating and implementing strategies that build and sustain wealth within communities, often through social and economic development projects.