Use the Following Table from a Cluster Analysis to Answer

question 29

Multiple Choice

Use the following table from a cluster analysis to answer the following questions.
Agglomeration Schedule for Centroid Hierarchical Cluster Analysis

-After the first 3 clusters are formed,there are 9 clusters remaining,

• A) each containing a single brand
• B) 9 clusters with a single brand and 3 clusters with two brands each
• C) 3 clusters with a single brand and 3 clusters with two brands each
• D) 6 clusters with a single brand and 3 clusters with two brands each

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Definitions:

Outgroup

A group to which an individual does not belong, often used in contrast with the "ingroup," or the group to which a person perceives they belong.

Illusory Correlation

A tendency to assume an association between two rare occurrences, such as being in a minority group and performing negative actions.

Minority Group

A demographic group that is smaller in numbers within a larger society and is often subjected to differing treatment or discrimination.

Negative Actions

Behaviors or deeds that have harmful, destructive, or undesirable outcomes.