Multidimensional Scaling

question 33

Multiple Choice

Multidimensional scaling

• A) relies on a prior decision about which dimensions are important
• B) depicts categories and brands in terms of attributes displayed on a perceptual map
• C) requires collection of data on each attribute of similarity or difference
• D) all of the above
• E) none of the above

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Definitions:

Ethical Boundary

The limits of acceptable behavior and practices, determined by ethical principles and standards, beyond which actions become morally wrong.

Deviance

When an entrepreneur defies legal and ethical boundaries, leading to mismanagement of the venture.

Exploratory Experimentation

Research undertaken to investigate, test, and understand complex issues or phenomena without seeking specific outcomes.

Amy C. Edmondson

An academic and author recognized for her work on organizational learning, leadership, teaming, and psychological safety in the workplace.