In Adaptive Conjoint,if the First Few Conjoint Responses Indicate That

question 32

Multiple Choice

In adaptive conjoint,if the first few conjoint responses indicate that a respondent is insensitive to some aspect of a product,

• A) he or she should be questioned on that attribute in greater detail to determine why
• B) he or she should be questioned on that attribute in greater detail to achieve more finely-grained data
• C) he or she should be questioned on trade-offs more relevant to that person
• D) he or she should be questioned exactly as planned in the research design

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Definitions:

Factor Analysis

A method in statistics for identifying essential variables, or factors, that elucidate the correlation patterns seen in a collection of observed variables.

Sensation Seeking

The tendency to pursue sensory pleasure and excitement, often taking physical, social, legal, and financial risks for the experience.

Item Analysis

A statistical process used to evaluate the effectiveness and reliability of items (questions) in tests and questionnaires.

Zuckerman

A surname associated with notable individuals, in psychology often referring to Marvin Zuckerman, known for his research on sensation seeking.