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Simple main effect tests are necessary to analyze a significant interaction and a significant main effect.
Social Computing
The use of computing technology to facilitate or enhance social interactions and communications.
Retailers
Businesses that sell goods or commodities directly to consumers, typically in small quantities.
Reviews And Ratings
Feedback and evaluations provided by users or customers about a product or service, often used to inform others.
Social Marketplaces
Websites that act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
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