In the Context of Change Drivers Impacting the Future of Marketing

question 4

Multiple Choice

In the context of change drivers impacting the future of marketing, marketing tactics such as designing the elements of the marketing mix are reflected in the ________.

• A) shift to product glut and customer shortage
• B) shift in power from marketer to customer
• C) shift in generational values and preferences
• D) shift to distinguishing Marketing (Big M) from marketing (little m)
• E) shift to justifying the relevance and payback of the marketing investment

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.