When the Text States That Marketers Need to Create Tools

question 80

Multiple Choice

When the text states that marketers need to create tools for ongoing, meaningful measurement of marketing productivity, it is referring to the need for ________.

• A) accountability
• B) responsibility
• C) subjectivity
• D) visibility
• E) identification

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Definitions:

Innocence Project

A legal organization committed to exonerating wrongly convicted people through DNA testing and reforming the criminal justice system to prevent future injustice.

Exoneration

The act of officially clearing someone from blame or fault, particularly in a legal context.

Capital Crime

A crime that is punishable by the death penalty.

Charged

Assigned with a responsibility or task; or in legal terms, accused of a crime or offense.