Latosha Was Thrilled When She Found a Low-Cost Airfare to Moscow

question 44

Multiple Choice

Latosha was thrilled when she found a low-cost airfare to Moscow, but she was not happy when she bought the tickets and realized there were hundreds of dollars in added fees. Which element of the marketing mix was impacted?

• A) product
• B) price
• C) distribution
• D) marketing communications
• E) promotion

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Definitions:

Monks

Members of a religious community of men, typically living under vows of poverty, chastity, and obedience.

Statement Form

A structure used for propositions or sentences in logic that can be filled with different particular terms without altering its logical form.

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Criteria or qualifications that must be met or possessed by an individual to be eligible for admission into an institution, program, or activity.

Colleges

Educational institutions that offer undergraduate degrees and, in some cases, master's degrees, focusing on a broad or focused set of disciplines.