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Marketing often doesn't get the "respect" it deserves as a professional field of study, primarily because
Symbolic Culture
The aspect of culture that consists of the symbols, language, norms, and values that influence human behavior and communication.
Sociologists
Social scientists who study the development, structure, and functioning of human society, including patterns of social relationships, interactions, and culture.
Mainstream Values
Dominant societal norms and moral beliefs that are widely accepted and practiced by the majority of a society or culture.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a general disdain for other groups.
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