Customer Relationship Management (CRM) Is Designed Primarily to ________

question 74

Multiple Choice

Customer relationship management (CRM) is designed primarily to ________.

• A) assess the personality characteristics of target customers
• B) identify profitable customers in new markets
• C) position products to serve very specific customer groups
• D) clearly distinguish a firm's products from those of competitors in the minds of customers
• E) facilitate higher levels of customer satisfaction

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Definitions:

Dividend Declared

The official announcement by a company's board of directors that a dividend will be paid to shareholders, specifying the amount and payment date.

Goodwill

The intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, reflecting factors like reputation, brand, and customer relationships.

Intragroup Dividends

Dividends paid between entities within the same group, which are eliminated in consolidation to avoid double counting of income.