Today Customers Have Limitless Access to Facts About Companies, Products

question 5

Multiple Choice

Today customers have limitless access to facts about companies, products, competitors, other customers, and even detailed elements of marketing plans and strategies. In the context of change drivers impacting the future of marketing, this reflects the ________.

• A) shift in information power from marketer to customer
• B) shift to demanding return on marketing investment
• C) shift in generational values and preferences
• D) shift to distinguishing Marketing (Big M) from marketing (little m)
• E) shift to product glut and customer shortage

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Definitions:

Age Group

A division of populations based on age, used in statistical analysis to compare different demographic segments.

Frequency

The rate at which a repeated event happens in a given unit of time or space.

Null Hypothesis

a statistical hypothesis that assumes no effect or no difference between phenomena or populations.

Level of Significance

A threshold in statistical analysis that measures the probability of rejecting a true null hypothesis; commonly set at values like 0.05 or 0.01.