Which of the Following Action Elements Is NOT Desired for Successful

question 54

Multiple Choice

Which of the following action elements is NOT desired for successful Marketing (Big M) ?

• A) Ensuring that everyone in an organization, regardless of their position or title, understands the concept of customer orientation
• B) Aligning all internal organizational processes and systems around the customer
• C) Finding somebody at the top of the firm to consistently champion this Marketing (Big M) business philosophy
• D) Remembering the fact that the marketing department is where Marketing (Big M) takes place
• E) Creating market-driving, not just market-driven, strategies