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In the Context of Change Drivers Impacting the Future of Marketing

question 35

Multiple Choice

In the context of change drivers impacting the future of marketing, marketing (little m) is also known as ________ marketing.


Definitions:

Utility

A measure of the satisfaction, usefulness, or pleasure that individuals get from consuming goods and services.

Economics Books

Published works that study the production, distribution, and consumption of goods and services.

Coffee

A popular beverage made by brewing roasted and ground beans from the Coffea plant.

Total Utility

The total satisfaction or happiness derived by a consumer from consuming a certain quantity of goods or services.

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