Coca-Cola Introduced a New Product Called Diet Coke in Japan

question 46

Multiple Choice

Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?

• A) brand strategy
• B) country-of-origin effect
• C) quality
• D) fitting the product to the culture
• E) manufacturing

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Definitions:

Mutual Fund Shares

Units of ownership in a mutual fund, representing an investor's proportionate stake in the fund's holdings and entitling them to a share of the fund's profits.

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The strategy of distributing investments among different asset categories, such as stocks, bonds, and cash, to optimize risk and return.

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