Techel Electronics, a Multinational Company, Manufactures Its Products in Its

question 76

Multiple Choice

Techel Electronics, a multinational company, manufactures its products in its home market, but treats the world as a single market with many segments in it. It sold televisions worth $47 million in 2017 in international markets, which was more than half of its total revenue. In the context of stages of global experience learning curve, the company is engaged in ________.

• A) global marketing
• B) no direct foreign marketing
• C) global partnerships
• D) foreign marketing
• E) international marketing

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