The Task of Handling Crises and Giving the Company's Perspective

question 26

Multiple Choice

The task of handling crises and giving the company's perspective to news organizations belongs in the ________ element of marketing communications.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) direct marketing

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Definitions:

Assets

Resources owned by an individual, company, or country, valued for their ability to generate revenue, reduce expenses, or provide value in the future.

Net Worth

The total value of an individual's or entity's assets minus liabilities; a measure of financial health.

Liabilities

Financial obligations or debts owed by a company or an individual.

M1

A category of the money supply that includes all physical money, such as coins and currency, as well as demand deposits and other liquid assets held by the central bank.