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From a Customer's Perspective, Value Is the Ratio of the Bundle

question 2

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From a customer's perspective, value is the ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits.


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Damage to the brain caused by a blow to the head.

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A neurotransmitter involved in many functions, including mood regulation, motivation, and the reward system.

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