Internal Forces Such as ________ Affect Consumer Choices

question 6

Multiple Choice

Internal forces such as ________ affect consumer choices.

• A) age and attitude
• B) culture and education
• C) personality and society
• D) learning and culture
• E) income and culture

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Definitions:

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, not through its own inherent value.

Secondary Reinforcer

A stimulus that gains reinforcing qualities through being linked with a primary reinforcer.

Positive Reinforcer

A stimulant that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Positive Reinforcement

Positive Reinforcement is a behavioral principle where the introduction of a pleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.