Which of the Following Helps Avoid Scrambling to Decide How

question 3

Multiple Choice

Which of the following helps avoid scrambling to decide how to adjust marketing strategies when performance against a forecast is higher or lower than expected?

• A) marketing metrics
• B) product development strategies
• C) core competencies
• D) support activities
• E) contingency plans

---

Definitions:

Ethics Committee

A group of executives appointed to oversee company ethics.

Ethical Behavior

Conduct that is morally good or virtuous, often within the context of a particular social, cultural, or professional setting.

Control Systems

Mechanisms or regulations designed to direct or manage the operations of a device, organization, or system to achieve desired outcomes.

Code of Ethics

A document outlining a set of principles and rules designed to guide decision making and conduct within an organization.