Mary's Firm Has Delayed Making a Decision on Acquiring a New

question 36

Multiple Choice

Mary's firm has delayed making a decision on acquiring a new product line because her marketing team members took more than three months to analyze the numbers. Which of the following tips for successful marketing planning experience did the firm fail to use?

• A) Stay inflexible.
• B) Utilize input, but don't become paralyzed by information and analysis.
• C) Don't underestimate the implementation part of the plan.
• D) Stay strategic, but also stay on top of the tactical.
• E) Give yourself and your people room to fail and try again.

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Definitions:

Hispanics

People from, or descendants of people from, Spanish-speaking countries, especially those living in the United States.

Latinos

A term used to describe people of Latin American origin or descent, often living in the United States.

Title IX

A federal civil rights law in the United States, passed as part of the Education Amendments of 1972, prohibiting discrimination on the basis of sex in any education program or activity receiving federal financial aid.

Equal Rights Amendment

A proposed amendment to the U.S. Constitution aimed at guaranteeing equal rights regardless of sex, which has not been ratified.