Examlex
Why is service quality more difficult to define than product quality?
Salience
The aspect of a schema that is active in one’s mind and, consciously or not, colors perceptions and behavior.
Normative Conduct
Behaviors that are considered normal or usual within a society based on shared norms or standards.
Creative Thinking
The process of thinking in new and unusual ways to come up with innovative solutions to problems.
Compliance Techniques
Strategies used to persuade or influence individuals to agree to requests or commands.
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