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Discuss the contributions of Philip Crosby to quality theory.
Net Operating Income
Income generated from a company's everyday business operations, excluding taxes and interest expenses.
Common Fixed Cost
A fixed cost that supports more than one business segment, but is not traceable in whole or in part to any one of the business segments.
Corporate Advertising
Advertising aimed at establishing a favorable attitude toward a company as a whole, rather than promoting a specific product or service.
Contribution Margin Ratio
The percentage of each sales dollar remaining after variable expenses are deducted, indicating the proportion available to cover fixed costs and generate profit.
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