The Package of Tangibles and Intangibles That Make Up a Service

question 13

Multiple Choice

The package of tangibles and intangibles that make up a service is referred to as a(n) ________.

• A) quality output package
• B) internal services package
• C) service vision package
• D) fail-safe package
• E) customer benefits package

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Definitions:

Purchased Materials

Raw materials and components that are bought by a company from external suppliers for use in the production process.

Manufacturing Department

A division within a company that is focused on the production of goods through the combination of human labor, machinery, and raw materials.

Advertising Costs

Expenditures related to the promotion of products or services, which can include various forms of media advertisement, promotional materials, and online ads.

Period Costs

Expenses that are not directly tied to the production process and are expensed in the accounting period in which they are incurred.