When a Retailer Incorrectly Feels That the Majority of His

question 59

True/False

When a retailer incorrectly feels that the majority of his customers are men shopping for tools when in fact most customers are women shopping for linens, they are experiencing gap 2.

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Definitions:

Cognitive Dissonance

A state of psychological tension induced by dissonant relationships between cognitive elements.

Anticipated Reactions

Expectations about how others might respond to one's actions, which can influence decision-making processes.

Situational Constraint

An influence on behavior due to the likelihood that other persons will learn about that behavior and respond positively or negatively to it.

Unit Relation

The fundamental connections or associations between elements within a system, defining how individual parts interact and contribute to the overall structure or function.