For the Measurement, Analysis, and Improvement Section of ISO/TS 16949

question 63

True/False

For the measurement, analysis, and improvement section of ISO/TS 16949, the company needs to provide documentation that it can demonstrate product conformity and quality management system conformity.

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Definitions:

Consumer Recognition

indicates the extent to which a brand or product is identified by potential customers, often seen as a measure of brand strength or market presence.

Brand Purpose

The reason a brand exists beyond making a profit, often reflecting its values and how it intends to positively impact customers and society.

Easy Recognition

The ability of consumers to quickly identify a brand or product by its attributes, such as logo or packaging, with minimal effort.

Brand Name

The distinctive title that identifies a product or a company to consumers and differentiates it from competitors.