The Marketing Manager of Zenith Corp

question 68

Multiple Choice

The marketing manager of Zenith Corp. is interested in ranking clients on the basis of their profitability, and accesses a database that tells him about the frequency and size of each client's order along with the actual costs per order. This database is part of the ________ system.

• A) sales information
• B) customer relationship management (CRM)
• C) financial information
• D) employee management
• E) promotion management

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Definitions:

Paid-In Capital in Excess

Funds received from investors above the par value of the shares issued, also known as additional paid-in capital.

Paid in Capital in Excess

The amount received from shareholders in excess of the par or stated value of the shares, also known as additional paid-in capital or share premium.

Common Stock

A type of equity security that represents ownership in a corporation, with holders potentially entitled to dividends and voting rights.

Discount

A reduction in the price of goods or services offered by a seller, often used as a strategy to increase sales or reward customer loyalty.