In the Context of Positioning Errors, When the Claims Made

question 54

Multiple Choice

In the context of positioning errors, when the claims made for the product or brand are not regarded as credible by consumers, it is called ________.

• A) underpositioning
• B) repositioning
• C) doubtful positioning
• D) fuzzy positioning
• E) overpositioning

Understand strategies for enhancing the credibility of training program data.

Identify steps necessary to convert training benefits into monetary values for ROI calculation.

Appreciate the methodological approaches to evaluate the utility and impact of training programs on performance.

Understand the definition and importance of return on investment (ROI) in the context of training programs.

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Definitions:

Anger Experts

Specialists who study, understand, and provide insights or solutions regarding the emotion of anger and its management.

Laundry Basket

A container, often made of plastic or wicker, used to hold dirty clothes prior to washing or clean clothes awaiting folding or ironing.

Frustration

A negative emotional response arising when a person is blocked from reaching a desired goal.

Responsibility

The condition of being responsible for managing something or having authority over a person.