The Sales Manager at a Company Wants to Keep Informed

question 44

Multiple Choice

The sales manager at a company wants to keep informed, so he collects, analyzes, and stores data from the macro environment on a continuous basis. This illustrates the concept of ________.

• A) portfolio analysis
• B) exploratory research
• C) marketing intelligence
• D) probability sampling
• E) mechanical observation

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Definitions:

Payoff Table

A matrix that shows the outcome (or payoff) of different strategies or decisions, given different states of nature or scenarios.

Expected Opportunity Loss

A measure of the average loss incurred from not choosing the best decision option under uncertainty.

Food Market

A physical or virtual marketplace where food and food products are traded between producers, wholesalers, and consumers.

Dishwasher Designs

The various architectural and functional layouts developed to enhance the efficiency and aesthetics of dishwashers.