Core Market Research Is Testing How Customers React to a Proposed

question 43

Multiple Choice

Core Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain. In this case, Core is using ________ for its market research.

• A) in-depth interviews
• B) mechanical devices
• C) behavioral measures
• D) structured surveys
• E) focus groups

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Definitions:

Physical Environment

The physical surroundings or conditions in which an individual, community, or organism lives and interacts, including natural and built structures.

Social Environment

The surrounding culture, institutions, people, and relationships that influence an individual's daily life and development.

Program Consultation

A service provided to assist organizations in developing, implementing, and evaluating programs, often involving expertise in a specific area of practice.

Agency's Service

The range of services or interventions provided by an organization or agency to meet the needs of its clients or constituents.