To Ensure the Primary Data They Collected About Consumer Reactions

question 71

Multiple Choice

To ensure the primary data they collected about consumer reactions to their product were accurate, the makers of Classic Toiletries hired a single research firm to visit certain cities in various countries. In the past, the company had used mail and telephone surveys by local companies in each country to gather data, but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of Classic's target market. Classic hired a new research firm to overcome the problem of ________ that can occur when collecting primary data in global markets.

• A) unwillingness to respond
• B) limited access
• C) unreliable sampling procedures
• D) inaccurate language translation
• E) insufficient comprehension

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Definitions:

Drive

An inner urge that motivates individuals to accomplish goals, often influenced by biological, psychological, and societal factors.

Motivation

The reason or reasons one has for acting or behaving in a particular way; in a work context, it often refers to the factors that drive employees to achieve business objectives.

Cognitive Ability

The capacity of an individual to perform the various mental processes of reasoning, remembering, understanding, problem solving, and decision making.

Business Knowledge

Understanding of the aspects and functions of businesses, including management, operations, finance, and marketing.