To Ensure the Primary Data They Collected About Consumer Reactions

question 71

Multiple Choice

To ensure the primary data they collected about consumer reactions to their product were accurate, the makers of Classic Toiletries hired a single research firm to visit certain cities in various countries. In the past, the company had used mail and telephone surveys by local companies in each country to gather data, but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of Classic's target market. Classic hired a new research firm to overcome the problem of ________ that can occur when collecting primary data in global markets.

• A) unwillingness to respond
• B) limited access
• C) unreliable sampling procedures
• D) inaccurate language translation
• E) insufficient comprehension

---

Definitions:

Benefits-Received Principle

A tax theory stating that those who benefit from government services should pay taxes in proportion to the amount of benefits they receive.

Government Expenditures

The total amount spent by the government on goods, services, and public projects.

Households

Economic entities (of one or more persons occupying a housing unit) that provide resources to the economy and use the income received to purchase goods and services that satisfy economic wants.

Top Quintile

Refers to the highest fifth or 20% segment of a population or group sorted by a particular metric, often used in the context of income distribution.