Data Mining Helps in Segmenting Customers in Order to Target

question 18

True/False

Data mining helps in segmenting customers in order to target key markets.

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Definitions:

Creative Mash Ups

involve combining or mixing different ideas, genres, or elements to create innovative or interesting outcomes.

Brand Communities

Groups of consumers who are bonded by their loyalty to a brand and engage in activities and social interactions around it.

Existing Practices

The current methods, processes, or operations adopted by businesses, institutions, or individuals as standard or conventional procedures.