Customer Satisfaction Is Defined as ________

question 22

Multiple Choice

Customer satisfaction is defined as ________.

• A) the degree to which an individual will resist switching from one offering to another
• B) the level at which the offering meets or exceeds a customer's expectations
• C) retaining satisfied and loyal profitable customers and channels
• D) increasing the likelihood that a customer becomes a buzz marketer
• E) the number of purchases in a defined period of time

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Definitions:

Purchase Discount

A reduction in the price of goods that a buyer can avail of for making early payments to the seller.

Sales Discount

A reduction in the price of goods or services offered to a customer, typically used to incentivize prompt payment.

Discount

The interest deducted from the maturity value of a note or the excess of the face amount of bonds over their issue price.

Credit Terms

Conditions under which credit is granted by a lender to a borrower, including repayment period, interest rate, and other clauses.