In the Context of Positioning Errors, When Consumers Have Only

question 70

Multiple Choice

In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called ________.

• A) repositioning
• B) overpositioning
• C) underpositioning
• D) uninformed positioning
• E) fuzzy positioning

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Definitions:

Unproductive

Refers to a state or condition where output or efficiency is below the expected or required level.

Activity-based Costing

A pricing strategy that allocates expenses to goods or services according to the tasks they necessitate, striving for a more accurate distribution of costs.

Relevant Cost

A cost that should be considered when making decisions.

Avoidable Costs

Costs that can be eliminated if a particular decision is made, such as discontinuing a product line.