In the Context of Positioning Errors, When Consumers Have Only

question 70

Multiple Choice

In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called ________.

• A) repositioning
• B) overpositioning
• C) underpositioning
• D) uninformed positioning
• E) fuzzy positioning

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Definitions:

Social Pressures

The influence that is exerted on individuals or groups by society, encouraging them to conform to societal norms and expectations.

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.

Legal

Pertaining to the laws, regulations, and codes that govern behavior, agreements, and proceedings within a jurisdiction.

Unethical

Acting in a manner that is contrary to what is considered morally right or fair.