To Maximize the Use of Touchpoints, a Firm Needs to Do

question 68

Multiple Choice

To maximize the use of touchpoints, a firm needs to do all of the following EXCEPT________.

• A) identify all potential touchpoints
• B) inform customers that you will be using their information
• C) develop objectives for what to collect at each touchpoint
• D) determine how information will be collected
• E) develop policies on how the information will be accessed and used

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Definitions:

Cost Allocation Base

A method used to assign indirect costs to various cost objects, such as products or departments, usually based on time, units, or overhead.

Facility-Level Costs

Costs related to activities and services that support the entire organization, like factory rent or salaries of maintenance staff.

Facility-Level Costs

Fixed costs that do not vary with the level of production or output, associated with maintaining a production facility.

Activity-Based Costing

An accounting method that allocates costs to products or services based on the activities and resources consumed in the production or delivery process.