Bjorn Felt That the Focus Groups Did Not Give Him

question 58

Multiple Choice

Bjorn felt that the focus groups did not give him enough quantitative information to make a decision, so he directed his managers to conduct surveys online and look for secondary research. Which characteristic of Big Data is Bjorn trying to achieve?

• A) volume
• B) velocity
• C) variety
• D) veracity
• E) value

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Definitions:

P-Value Approach

A statistical method used to determine the significance of the results from a hypothesis test.

Votes Cast

The total number of ballots submitted or votes given in an election or decision-making process.

Independence Test

A statistical procedure used to determine if two or more variables are independent of each other.

Row and Column Factors

In a matrix or a table, the variables or conditions that are represented by the rows and columns, important for analysis of variance and other statistical methods.