Taking a Dashboard Approach to Marketing Metrics Goes a Long

question 75

Multiple Choice

Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning. However, several potential pitfalls exist in its execution, such as ________.

• A) very little reliance on "inside-out" measurement
• B) too few tactical metrics
• C) forgetting to market the dashboard internally
• D) not utilizing the approach to create marketing plans
• E) too much strategic insight

---

Definitions:

Tanks

Armored combat vehicles with heavy firepower and strong defensive capabilities, primarily used by military forces in ground warfare.

Opportunity Cost

The cost of foregone alternatives, or what is given up in order to pursue a certain action or decision.

Budget

An estimate of income and expenditure for a set period, often used by governments, businesses, and individuals to plan financial operations.

Bananas

A staple fruit globally known for its yellow peel and soft, sweet flesh, often grown in tropical regions.