Compare and Contrast the Four Key Types of Marketing Analytics

question 64

Essay

Compare and contrast the four key types of marketing analytics: descriptive, diagnostic, predictive, and prescriptive.

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Definitions:

Reaction Measures

Evaluation tools used to gauge immediate responses or feedback to training or learning activities.

Literature

Written works, especially those considered of superior or lasting artistic merit, encompassing fiction, non-fiction, poetry, and other forms.

Summative Evaluation

An assessment conducted at the end of a program or course to determine its overall effectiveness or achievements.

Causal Evaluation

An assessment method that aims to determine the cause-and-effect relationship between two variables, often used to measure the impact of interventions or programs.