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According to the Model of the Consumer Decision Process, the Environmental

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According to the model of the consumer decision process, the environmental forces that affect the consumer decision process include the value proposition, distribution, and marketing communications.


Definitions:

Conscientiousness

A personality trait characterized by diligence, meticulousness, and a strong sense of duty.

Extraverts

Individuals characterized by their outgoing, sociable, and energetic behavior, often drawing energy from interacting with others.

Introverts

Individuals who tend to be more inward turning, focusing on internal thoughts, feelings, and moods rather than seeking out external stimulation.

Organizational Citizenship Behaviours

Voluntary actions of employees that contribute to the organization but are not part of their formal job requirements.

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