Mike and Judy Find Out They Are Going to Have

question 71

True/False

Mike and Judy find out they are going to have a baby and realize their Infiniti G coupe has to be replaced with a more practical vehicle. They engage in a thorough information search by reviewing car magazines, soliciting opinions from friends and family, conducting online research, reading consumer reports, and test-driving a number of new cars and SUVs before making a final purchase decision. This is an example of extensive information search.

---

Definitions:

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.

Health Insurance Premiums

The amount paid, usually on a monthly basis, for health insurance coverage.