Which of the Following Criteria for Market Segmentation Is Least

question 82

Multiple Choice

Which of the following criteria for market segmentation is least likely to enable successful segmentation?

• A) It should be measurable.
• B) It should be of sufficient size.
• C) It should be readily identifiable.
• D) It should be undifferentiated.
• E) It should be reachable in terms of communication.

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Definitions:

Formation of Personality

The process through which one's character, behavior patterns, and emotional responses are developed, influenced by genetics, environment, and experiences.

Constructs

Abstract concepts developed in the mind to understand and interpret the world around us.

Intellectual Hypothesis

A tentative explanation or theory that seeks to interpret or solve cognitive, philosophical, or theoretical issues.

Personality

An individual's characteristic pattern of thinking, feeling, and behaving that distinguishes one person from another.