Which of the Following Is One of the Basic Principles

question 83

Multiple Choice

Which of the following is one of the basic principles behind segmentation?

• A) All customers are alike.
• B) Subgroups of customers are not similar.
• C) Subgroups will be smaller and more homogeneous than the overall market.
• D) Members of a heterogeneous market cannot allow for dividing the market into subgroups.
• E) In an undifferentiated market, each person has unique needs and wants.

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Definitions:

Philanthropic

Characterized by the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.

Advocacy

The act of supporting or arguing in favor of a particular cause, policy, or group, often involving efforts to influence public opinion or policy.

Advocacy

Advocacy refers to the act of supporting or recommending a particular cause or policy publicly.

Renewable Energy

Energy sourced from natural resources that are replenished faster than they are consumed, such as wind, solar, and hydro power.