The Ability to Get Secondary And/or Primary Data on a Market

question 29

Multiple Choice

The ability to get secondary and/or primary data on a market being considered for segmentation relates to which of the following questions about marketing?

• A) Can the segment be reached in terms of physical product?
• B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
• C) Is the segment readily identifiable and can it be measured?
• D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
• E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

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Definitions:

Working Capital

Current assets less current liabilities.

Gross Margin Percentage

A financial metric that measures the proportion of money left over from revenues after accounting for the cost of goods sold (COGS), expressed as a percentage.

Financial Leverage

A difference between the rate of return on assets and the rate paid to creditors.

Price-Earnings Ratio

A valuation metric that shows the relationship between a company's stock price and its earnings per share.