Marketers Use Geographic Segmentation When ________

question 80

Multiple Choice

Marketers use geographic segmentation when ________.

• A) certain geographic regions have more diverse populations
• B) geography determines one's likes and dislikes
• C) there is evidence that consumers respond differently to marketing strategies and programs based on where they live
• D) there is a strong demand for the products and services of the company in some geographic regions
• E) people in some regions are richer than people in other regions

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Definitions:

Caudate Nucleus

A brain structure within the basal ganglia involved in various functions including learning, memory, and regulating voluntary movement.

Ventral Tegmental Area

A part of the brain involved in the reward circuitry and the release of dopamine, significant in motivation, pleasure, and addiction.

Dopamine

A neurotransmitter in the brain involved in regulating movement, emotion, cognition, motivation, and feelings of pleasure.

Activation

The process of stimulating something to act or function, often used in the context of neural or biochemical pathways.