Age Is a Commonly Used Method of Segmentation

question 13

Multiple Choice

Age is a commonly used method of segmentation. Age alone, however, may be dangerous because ________.

• A) grouping older customers into one group is an approach that fails to consider the vast differences in other important variables
• B) chronological age and psychological age are the same
• C) older consumers exhibit very little differences from person to person on things such as income, mobility, and work status
• D) this approach ignores chronological age
• E) this approach presumes irregularity of consumer needs and wants by age

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Definitions:

Labor Costs

Expenses related to compensating employees, including wages, benefits, and taxes.

Culture Shock

The experience of disorientation and stress that results from being in an unfamiliar cultural environment.

Long-Term Oriented

A focus or perspective that emphasizes planning and prioritizing future rewards over immediate outcomes.

High Power Distance

A term from cultural dimensions theory referring to the degree to which less powerful members of organizations within a country expect and accept that power is distributed unequally.