________ Segmentation Divides Customers into Groups According to Similarities in Benefits

question 66

Multiple Choice

________ segmentation divides customers into groups according to similarities in benefits sought or product usage patterns.

• A) Behavioral
• B) Income
• C) Geographic
• D) Gender
• E) Educational

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Definitions:

Too Little Conflict

A scenario where insufficient disagreement or challenge leads to complacency and hinders creativity or improvement within a group or organization.

Promotes Complacency

Describes conditions or practices that encourage a sense of satisfaction with the current state of affairs, potentially hindering improvement or progress.

Competing Objectives

Divergent or opposing goals among individuals or groups within an organization, often leading to challenges in decision-making and prioritization.

Dependent

In a research context, the dependent variable is the one being tested and measured, often to see how it is influenced by changes in an independent variable.