A Marketing Manager Using the Database Called PRIZM Is Interested

question 49

Multiple Choice

A marketing manager using the database called PRIZM is interested in ________ segmentation.

• A) geographic
• B) psychographic
• C) geodemographic
• D) occupational
• E) educational

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Definitions:

Factory Equipment Depreciation

This is the process of allocating the cost of factory equipment over its useful life, thereby reducing its value due to wear and tear, or obsolescence.

Direct Costs

Expenses that can be directly tied to the production of specific goods or services, such as raw materials and labor.

Indirect Costs

Expenses not directly related to the production of goods or services but necessary for operations, such as utilities or administration.

Grease

A thick oily substance used for lubrication.