HerboCare, a Company That Sells Herbal Soaps, Has Failed to Increase

question 36

Multiple Choice

HerboCare, a company that sells herbal soaps, has failed to increase its sales, as consumers could not understand how soaps made by HerboCare were different or better than other herbal soaps available in the market. In this scenario, HerboCare is suffering from the positioning error of ________.

• A) underpositioning
• B) doubtful positioning
• C) overpositioning
• D) confused positioning
• E) repositioning

---

Definitions:

Proactive Interference

A phenomenon where older memories interfere with the recall of newer memories.

Old Girlfriend's Phone Number

A specific piece of personal information that may evoke memories or feelings related to a past romantic relationship.

Motivated Forgetting

A theoretical process in which individuals unconsciously or consciously block out painful, dangerous, or unwelcome memories.

WWII

The Second World War, a global conflict that lasted from 1939 to 1945 involving major world powers.