Describe the Three Steps in Target Marketing

question 62

Essay

Describe the three steps in target marketing. Explain what factors/options should be considered for each step.

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Definitions:

Double-blind Study

A double-blind study is a research design in which neither the participants nor the experimenters know who is receiving a particular treatment, to eliminate bias.

Experimental Group

The group in an experiment that receives the variable being tested, as opposed to the control group.

Control Group

A group in an experiment that does not receive the experimental treatment and is used as a benchmark to measure how the other tested subjects do.

Random Sample

A selection process where each member of a population has an equal chance of being included in the sample, minimizing bias.