Define the Terms Market Segmentation, Target Marketing, and Positioning

question 19

Essay

Define the terms market segmentation, target marketing, and positioning.

---

Definitions:

Special Expertise

Specific knowledge or skills that set an individual or organization apart from others in the same field.

Fixed Budget

A predetermined budget that does not change or vary with the level of activity or output.

Policies

A set of principles or guidelines formulated or adopted by an organization to reach its long-term goals and typically published in a booklet or other form that is widely accessible to employees.

Operating Budgets

Detailed projections that outline the expected income and expenses for an organization over a specific period, guiding its business operations.